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Abstract: I argue that linguistic competence and communication are best understood as requiring sensitivity to both normativity and creativity. Yet most mainstream (analytic) accounts of meaning tend to focus on problems of normativity rather than creativity. Phenomenology offers a corrective to this imbalance because of its emphasis on embodiment and intersubjectivity, as well as the role it accords to the imagination. I begin by contrasting an account of rule-following that excludes the imagination with one that appeals to Kant’s schematism and show that the schematic imagination makes possible a “seeing-as” that plays a key role in rule-following. I then use Gadamer’s hermeneutics to articulate a notion of creative imagination. Finally, I turn to Merleau-Ponty’s account of embodied imagination to fill out a conception of language as not only a lived but also an inherently embodied practice.

Mots-clefs: imagination, norms, image, language.

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